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This website was created with the support of ISAR Ednannia as part of the 'Civil Society Sectoral Support Initiative' project, implemented by ISAR Ednannia in consortium with the Ukrainian Center for Independent Political Research (UCIPR) and the Centre for Democracy and Rule of Law (CEDEM), with the generous support of the American people through the United States Agency for International Development (USAID). Additional support was provided by the ISAR Ednannia Civil Society House under the project 'Strong Civil Society of Ukraine – a Driver of Reforms and Democracy', funded by Norway and Sweden.

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HraÏmo

Cross-Sectoral Support for Social and Behavioral Change Among Adolescents and Youth in Ukraine

Status: Completed

Implementation DateMay 2023 - May 2024

Project Focus Areas:Promoting healthy eating

Partners

  • UNICEF

The project was implemented by a consortium of NGOs, including Cultural Platform of Zakarpattia, JuniorS Movement, UMind, and CultFood, with the support of the United Nations Children’s Fund (UNICEF) in Ukraine.

Project Goal

The project aimed to promote healthy eating among adolescents and youth, improve food culture, and foster healthy eating habits in children by providing information in an engaging and interactive format.

“HraÏmo” is an interactive culinary-educational game designed for adolescents and youth aged 10 to 17. The project consisted of activities focused on a healthy lifestyle and nutritious eating.

The project was structured into two key components:

1. Offline Activities

These included Healthy Eating Days featuring a series of interactive contests forming the Healthy Plate game. Over 12 months, competitions on healthy eating were held in 38 cities across Ukraine.
Participants engaged in eight fun games designed to:

  • Promote knowledge about healthy eating
  • Teach how to choose nutritious foods and ingredients
  • Explain the principles of daily meal planning.

Throughout the year, participants took part in various interactive activities, with winners of two semi-finals competing in the grand finale in Kyiv.
The final event brought together 22 teenagers from 16 cities, who competed for the title of best Healthy Plate experts. The event was attended by First Lady of Ukraine Olena Zelenska, renowned chef Yevhen Klopotenko, and Munir Mamadzade, Head of UNICEF Ukraine. Young participants joined from Khmelnytskyi, Chornomorsk, Kyiv, Vyshneve, Snovsk, Plotycha, Horodyshche, Fastiv, Zavodske, Ternopil, Lutsk, Kharkiv, Bucha, and Zdolbuniv.

2. Online Activities

The online component included educational and entertainment videos on TikTok, where adolescents learned about healthy eating through engaging content and recipes. Additionally, a Telegram chatbot allowed participants to take quizzes and play interactive games, testing their knowledge of healthy eating principles.

882 events held, reaching 19,295 adolescents (including 987 internally displaced youth).

7,116 participants completed interactive chatbot tasks.

The online media campaign reached over 3 million Ukrainians through social media and national/regional media channels.

The TikTok page “HraÏmo” on healthy eating gained:

  • 49,100 followers
  • 295,000 likes
  • 43,000 shares
  • 52,000 saves of useful content
  • 1.5 - 2 million average monthly views

The project demonstrated a positive trend in increasing awareness and understanding of the importance of healthy eating among participants.

  • Semi-final of the game "HraЇmo"
  • "HraЇmo" Challenge

As part of the project, the TikTok page “HraÏmo” (@hraimo_food) was launched and continues to operate beyond the project’s completion. The platform offers healthy recipes that children can prepare independently, along with fascinating facts about food and nutrition.
The content is designed in an interactive and engaging format, tailored to teenagers, helping them develop healthy eating habits and maintain a balanced lifestyle.
Join the community and expand your knowledge about the benefits of food! TikTok

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